TU Dental Clinic (the "Clinic") values the protection of your personal information. We are committed to ensuring that the information you provide while using our services is securely protected.
In compliance with the Personal Information Protection Act, the Clinic handles all collected, retained, and processed information lawfully and appropriately to ensure the proper execution of public duties and the protection of the rights and interests of data subjects.
Furthermore, the Clinic respects the rights of data subjects, including the right to request access to, correction, deletion, or suspension of the processing of their personal information in accordance with relevant laws. Data subjects may file an administrative appeal under the Administrative Appeals Act for any infringement of these legal rights, or apply for dispute mediation through the Personal Information Dispute Mediation Committee. To protect your information and rights under the Personal Information Protection Act and the Medical Service Act, the Clinic establishes and discloses this Privacy Policy as follows.
Article 1. Purpose of Personal Information Processing
The Clinic processes personal information for the following purposes:1. Provision of Medical Services
Appointment scheduling, consultation, and management of medical recordsInsurance claims and billing/paymentsHandling of complaints and inquiries2. Customer managementPatient history managementFollow-up notifications and recall reminders3. Marketing & advertising (subject to optional consent)Promotional event updatesProvision of treatment informationPersonalized consultation proposalsPatient satisfaction surveysPersonalized online advertising (retargeting) operations4. Use of before & after photos for advertising (subject to optional consent)Placement on domestic and international advertising platformsPosting on the official website5. Medical support services for international patientsProvision of interpretation servicesCoordination with overseas insurance providers and agenciesProcessing of international payments※ Marketing consent is optional. You can still access all medical services even if you do not agree to receive marketing communications.
Article 2. Items of Personal Information Processed
① Mandatory Items
NameDate of BirthPassport Number or Alien Registration Number (applicable only to international patients)Contact InformationAddressMedical RecordsPayment Information※ Resident Registration Numbers are processed solely for the purpose of insurance claims in accordance with the Medical Service Act.
② Optional ItemsEmail AddressMarketing Consent StatusSocial Media Account Information (for consultation purposes)Before & After Photos (intraoral and facial photographs before and after treatment)③ Automatically Collected ItemsIP AddressCookiesAccess LogsBrowsing HistoryVisited PagesDuration of VisitClick HistoryDevice Information
Article 3. Period of Retention and Use of Personal Information
1. Medical Records: 10 years (in accordance with the Medical Service Act)
2. Consumer Complaint or Dispute Records: 3 years
3. Records on Contracts and Payments: 5 years
4. Marketing Consent Information: Until withdrawal of consent (Upon withdrawal, information will be destroyed without delay. However, if legal obligations for retention exist, the data will be stored separately for the required period.)
5. Before & After Photos: Until withdrawal of consent (For photos already published on advertising platforms, immediate deletion may be difficult due to platform policies. In such cases, the Clinic will take all possible measures, including requesting deletion from the respective platforms.)
Article 4. Provision of Personal Information to Third Parties
As a general rule, the Clinic does not provide personal information to external parties. However, exceptions are made in the following cases:Article 5. Entrustment of Personal Information Processing
In order to provide better services and ensure customer convenience, the Clinic entrusts the processing of personal information to external professional agencies as follows to ensure smooth business operations.Article 6. Overseas Transfer of Personal Information
※ Overseas transfer of personal information is conducted only upon obtaining separate consent from the data subject.Article 7. Collection of Online Behavioral Information and Tailored Advertising
To provide tailored advertising services, the Clinic collects the following information only upon obtaining optional consent from the data subject.
① Collection Tools
Meta PixelGoogle AnalyticsKakao SDKTikTok Pixel② Collected Items
Visited PagesDuration of StayClick HistoryDevice Information③ Purpose of Use
Ad Performance MeasurementRetargeting AdvertisingCampaign Optimization④ How to Refuse Cookies
Users have the right to refuse the storage of cookies through their web browser settings. (Example: Chrome → Settings → Privacy and Security → Cookies and other site data) Please note: Refusing cookies may result in limited access to certain services.
Article 8. CRM Operations and Data Analytics
The Clinic operates a CRM system to facilitate efficient patient management and continuous service enhancement.① Purpose of Use
Follow-up & Re-visit NotificationsCustomer Segment AnalysisAd Campaign OperationsStatistical Analysis② Processing of Pseudonymized Information
The Clinic may process personal information in a pseudonymized form for statistical analysis and service enhancement. In such cases, pseudonymized information is processed strictly within the scope permitted by Article 28-2 of the Personal Information Protection Act.③ Targeted Advertising Based on Customer Data
The Clinic may upload customer information stored in the CRM to advertising platforms (such as Meta, Google, etc.) to execute custom-targeted advertising. Such activities are conducted only after obtaining separate and explicit consent from the data subject.
Article 8-2. Use of Before-and-after Clinical Photos
① The Clinic may use before-and-after clinical photos for medical advertising and promotional purposes, provided that a separate written consent is obtained from the data subject.
② Requirements for Utilizing Before-and-after Photos
Verification of IdentityDisclosure of Photography DatesConsistent Photography ConditionsDisclosure of Side EffectsCompliance with Medical Service Act③ The data subject reserves the right to withdraw their consent at any time.
④ Upon withdrawal of consent or achievement of the intended purpose, the photos will be immediately destroyed.
Article 9. Rights of Data Subjects and How to Exercise Them
Right to AccessRight to RectificationRight to ErasureRight to Suspension of ProcessingRight to Withdraw ConsentHow to Exercise These Rights
In-person VisitTelephone InquiryEmail RequestWritten Request
Article 10. Measures to Ensure Data Security
Differentiated Access ControlData EncryptionStorage of Access LogsEstablishment of Internal Management PlanInstallation of Security Programs
Article 11. Designation of Personal Information Protection Officer
Personal Information Protection Officer (CPO)
Name: [ ]Job Title: [ ]Contact: [ ]E-mail: [ ]
Article 12. Operation of Visual Data Processing Devices
Purpose of Installation: Facility Safety and Dispute Prevention
Retention Period: 14 DaysStorage Location: Server RoomInstallation Locations: Lobby and Waiting Areas Article 13. Requests for Inspection of Visual Data
Data subjects have the right to request the inspection or erasure of their personal visual data at any time.
Article 14. Measures to Ensure the Security of Visual Data
Personal visual data is securely protected through measures such as data encryption and strict management of access permissions.
Article 15. Revision and Effective Date
This Privacy Policy shall take effect as of February 23, 2026.
